Organizational Listening for Strategic Communication: Building Theory and Practice

Description

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening. Cover Half Title Series Page Title Page Copyright Page Contents List of Contributors Foreword: Setting the Scene Acknowledgments Introduction UNIT 1: Organizational Listening Competencies and Technologies 1. External Stakeholders’ Conceptualizations of Organizational Listening: A Conceptual Replication of the Revised Listening Concepts Inventory 2. Incorporating Competent Interpersonal Listening Practices in Social Media 3. Developing Organizational Employee Communication Competency Diagnostics: Breaking Employee Silence via Organizational Climate of Listening for Dialogic Employee Communication 4. The Power of AI-Enabled Chatbots as an Organizational Social Listening Tool 5. Evaluating Organizational Listening: Models and Methods for Measuring the Value of Listening for Identifying Opportunities, Risks, and Crises UNIT 2: Organizational Listening for Ethics and Justice 6. The State of Ethical Listening to External Stakeholders in US Organizations 7. Why Are Organizations Criticized for Not Listening? Findings from Practitioners and Stakeholders 8. Improving Organizational Listening to Build Trust with Black Residents and Disrupt Racism in Local Government 9. Organizational Social Listening and Corporate Climate Advocacy: Amazon and Amazon Employees for Climate Justice UNIT 3: Organizational Listening for Diversity, Equity, and Inclusion 10. Organizational Listening for Diversity, Equity, and Inclusion 11. Listening in Polarized Times: Centering Presence in Arendt’s Actualized Plurality for Organizational Listening 12. Listening to Historically Marginalized Publics: A Conceptualization of Perceived Organizational Listening in LGBTQ Advocacy 13. Organizational Listening and Empowered Women in the Workplace: A Cross-Cultural Comparison between the United States and South Korea UNIT 4: Cultural and Global Considerations for Organizational Listening 14. The Local and the Global in Organizational Listening Amid an Evolving Media Landscape 15. Listening across Borders: Global Considerations for Listening and Public Diplomacy Conclusion: Directions for Future Research of Organizational Listening and Strategic Communication Index