ENGLISH

The user''s journey: storymapping products that people love

By Donna , Lichaw

Book information

Publisher
Rosenfeld Media
Year
2016
ISBN
1933820314, 9781933820316
Language
english
Format
MOBI
Filesize
6 MB (5911789 bytes)
Pages
xiv, 146 pages : illustrations (chiefly color) ; 2
Time added
2020-07-26 19:24:52
Marketing;Storyboards;storymapping;Storytelling;Wr

Description

Like a good story, successful design is a series of engaging moments structured over time. The User''s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a ''story first'' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy."--Back cover;Mapping the story -- How story works -- Concept stories -- Origin stories -- Usage stories -- Finding and mapping your story -- Using your story -- Rules of thumb

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