Communicating with the World: Interaction between Chinese and International Media

Description

This book analyses the creation and dissemination of discourse in China while examining how its media and the people interact and communicate with the rest of the world. It explores the interplay between language, meanings, social practices, culture and politics in the processes of discourse generation. The book critically studies intercultural communication and Chinese discourse models at the national, institutional and individual levels and the different modes of interaction between China and the world. With the help of several case studies the book analyses reports from the People’s Daily, interpersonal meaning in promotional videos and advertisements in China, rhetoric in the editorials of China Daily and the representation by international media like The Associated Press and The New York Times to explore differences between Chinese and the Western media reporting the same event. It also looks at the complex models through which the Chinese people―both as individuals and as a collective―communicate with and gain an understanding of the rest of the world. Rich in empirical case studies, this book will be an essential read for scholars and researchers of Chinese Studies, communication studies, media and cultural studies, international relations and political communication. Cover Half Title Title Page Copyright Page Table of Contents List of figures List of tables List of contributors Acknowledgements Part I: Representation by Chinese mainstream media Chapter 1: Discourse interactional model of People’s Daily : The case of discourse practice of the Belt and Road Initiative 1.1 Introduction 1.2 Literature review 1.2.1 Discourse studies in China 1.2.2 Previous studies about the belt and road 1.3 Research design 1.3.1 Data collection and selection 1.3.2 Research questions and research procedures 1.3.3 Constructing an analytical framework 1.4 Discourse strategy of People’s Daily 1.4.1 Positive self-presentation of China 1.4.1.1 Who is China? 1.4.1.2 Why is China reliable? 1.4.1.2.1 A capable China 1.4.1.2.2 A responsible China 1.4.1.2.3 A country with a long history and a cultural reputation 1.4.2 Positive appreciation of the Belt and Road Initiative 1.4.2.1 Why is the Belt and Road Initiative plausible? 1.4.2.2 How is the Belt and Road Initiative supported? 1.5 The discourse interactional model of People’s Daily 1.5.1 Positive presentation of the belt and road 1.5.2 Foregrounding self-confidence 1.6 Conclusion Note References Chapter 2: Identity construction and negotiation in Chinese political discourse: A case analysis of the fire in the Daxing District 2.1 Introduction 2.2 Research data and objectives 2.3 Literature review 2.3.1 Discourse construction of identity 2.3.2 Studies on crisis discourse 2.3.3 Renmin discourse 2.4 Identity construction and consultation 2.4.1 Discourse participants and evaluation 2.4.2 Discourse construction and negotiation of Renmin 2.4.3 Discourse negotiation of “special campaign” 2.4.4 Collective demand and individual emotion 2.5 The negotiation of the identity construction 2.6 Conclusion Notes References Chapter 3: A multimodal discourse analysis of the interpersonal meaning in promotional videos of China 3.1 Introduction 3.2 Literature review 3.3 Theoretical framework for interactive meaning 3.4 Construction of interactive meaning 3.4.1 Contact 3.4.2 Social distance 3.4.3 Attitude 3.4.3.1 The horizontal angle and involvement 3.4.3.2 The vertical angle and power relationships 3.5 The discourse mode of publicity films 3.6 The interaction between verbal language and images 3.7 Discussion and conclusion Note References Chapter 4: A social-semiotic approach to corporate identity construction: A case study of advertisements on Beijing subway line 2 4.1 Introduction 4.2 Multimodal discourse and advertisement classification 4.3 Data collection 4.4 Classification of the advertisements 4.4.1 Description of the advertisements 4.4.2 Classification of the advertisements 4.5 Discourse construction of corporate identities 4.5.1 A devoted practitioner of the Beijing City Master Plan 4.5.2 A passionate transmitter of national political ideology 4.5.3 A warm and careful guardian of the Beijing resident’s life 4.5.4 An energetic commodities promoter 4.6 Conclusion Notes References Chapter 5: Discourse construction of social power: Interpersonal rhetoric in editorials of China Daily 5.1 Introduction 5.2 Theoretical foundations 5.2.1 Critical discourse analysis 5.2.2 CDA and systemic functional linguistics 5.3 Literature review and analytical framework 5.3.1 Literature review 5.3.2 The focus of this research 5.3.3 Analytical framework 5.4 Results and discussion 5.4.1 Attitude analysis 5.4.1.1 Judgment: capability 5.4.1.2 Judgment: propriety 5.4.1.3 Appreciation: valuation 5.4.2 Distribution of attitudes 5.4.3 Modal expressions 5.4.3.1 Distribution of modal expressions 5.4.3.2 Modals of volition/prediction 5.4.3.3 Modals of necessity/obligation 5.4.3.4 Summary 5.4.4 Editorial discourse construction of social power 5.5 Conclusion Notes References Chapter 6: Formalizing power in editorials of China Daily : A generic perspective 6.1 Introduction 6.2 Theoretical foundation 6.3 Genre as action 6.4 About the data 6.5 Classification of the China Daily editorials 6.6 Modeling the generic structure of editorials 6.6.1 Generic structure 6.6.2 Generic structures for the types of editorials 6.6.2.1 Generic structure for the explaining type 6.6.2.2 Generic structure for the calling-on type 6.6.2.3 Generic structure for criticizing and praising types 6.6.2.4 Generic structure for the celebrating type 6.7 Conclusion: Formalizing the power in editorial discourse References Part II: Representation by international media Chapter 7: News Discourse Study Based on Frame Theory: A Case Study of the “Belt and Road Initiative” News Reports of The Associated Press 7.1 Introduction 7.2 Literature Review 7.3 Frame as the Theoretical Standpoint of the Study 7.4 Data Collection and Analysis 7.5 The Establishment of Frame Category 7.6 Frames of the “Belt and Road” Discourse 7.6.1 The Cooperation and Development Frame 7.6.2 The Hegemony and Worry Frame 7.6.3 The Challenge and Risk Frame 7.7 Social-Context Analysis of “Belt and Road” Frames 7.7.1 Social Background 7.7.2 Cultural Factors 7.7.3 Media Factors 7.8 Conclusion References Chapter 8: Discursive construction of Wanda’s image in the European media: A case study of news discourse on the Wanda Group’s acquisition of the Odeon & UCI 8.1 Introduction 8.2 Literature review 8.2.1 Corporate image 8.2.2 Discursive construction 8.2.3 Media discourse and discourse manipulation 8.3 A corpus-based approach to discourse studies 8.4 Linguistic representation of Wanda in media discourse 8.4.1 Frequency 8.4.2 Collocations of “Wanda” 8.4.3 Collocations of “Wang Jianlin” 8.4.4 News headlines 8.4.5 Voices in discourse 8.5 Discourse construction of the Wanda image 8.6 Conclusion Notes References Chapter 9: Discourse and manipulation: Stories about China in The New York Times 9.1 Introduction 9.2 Theoretical foundations 9.2.1 Critical discourse studies 9.2.2 A social-cognitive approach 9.3 Manipulation 9.4 Defining the situation and data description 9.5 Manipulative discourse strategies 9.5.1 Constructing a dichotomy: who are we? 9.5.2 Constructing the actions: What did the witnesses see? 9.5.3 Disguised balance in voicing: Who is speaking? 9.5.4 Providing more detailed information 9.6 Conclusion Notes References Part III: Interaction between Chinese and international media Chapter 10: Discourse interaction between China Daily and The New York Times : A case study of Meng Wanzhou event 10.1 Introduction 10.2 Literature review 10.3 Methodology 10.3.1 Data collection 10.3.2 Procedures 10.3.3 Analytical framework 10.4 Discourse strategies 10.4.1 Topic representation 10.4.2 Vocatives 10.4.3 Attitude distribution 10.4.4 Source of the news 10.5 Discourse interaction model 10.6 Cultural contextual analysis 10.7 Conclusion References Chapter 11: Discourse interaction between The New York Times and China Daily : The case of Google’s departure 11.1 Introduction 11.2 Literature review 11.3 Methodology 11.3.1 Data collection and procedures 11.3.2 Framework of analysis 11.3.3 The discourse interaction model 11.4 Textual analysis 11.4.1 Topical words 11.4.2 Evaluation 11.4.3 Vocatives 11.4.4 Sources quoted 11.5 Contextual analysis 11.5.1 Situational analysis 11.5.2 Ideological analysis 11.5.3 Discussion 11.6 Conclusion References Chapter 12: Discourse interaction and identity construction: A case study of President Hu and President Obama’s press conference of January 2011 12.1 Introduction 12.2 Data description 12.3 Theoretical foundations 12.3.1 Discourse interaction and identity construction 12.3.2 Ideology presentation in discourse 12.4 Analytical framework 12.5 Discourse strategies for constructing the dialogistic space 12.5.1 Topic selection 12.5.2 Manipulating the topics 12.5.3 Constructing solidarity: Who are we? 12.5.4 Models of presenting self 12.5.5 Presenting obligation and responsibility 12.5.6 Ways of presenting information 12.6 Discussion and conclusion 12.6.1 Discourse interaction 12.6.2 Discourse interaction and national identity construction 12.6.3 Discourse interaction and dialogic space articulation 12.7 Conclusion References Appendix 5A: Editorials of China Daily Monday Group Wednesday Group Friday Group Appendix 6A: China Daily Editorials Monday Group: Text number/text name Wednesday Group: Text number/text name Friday Group: Text number/text name Appendix 8A: A list of European media news reports on Wanda Group’s acquisition of Odeon & UCI cinema chain Index