ENGLISH

The Customer Centric Enterprise: Advances in Mass Customization and Personalization

By Prof. Mitchell M. Tseng Ph.D. , Dr. Frank T. Piller (auth.) , Professor Mitchell M. Tseng Ph.D. , Dr. Frank T. Piller (eds.)

Book information

Publisher
Springer-Verlag Berlin Heidelberg
Year
2003
ISBN
978-3-540-02492-7, 978-3-642-55460-5
DOI
10.1007/978-3-642-55460-5
Language
english
Format
PDF
Filesize
23 MB (23691019 bytes)
Edition
1
Pages
536\527
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Business Information Systems; Computer-Aided EnginCAE) and Design; Industrial and Production Enginee

Description

Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.

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