The Four Speeches Every Leader Has to Know

Description

This book provides a rhetorical manual for political and business leaders to motivate followers even in times of hardship. It covers the fine art of persuasion and argues that there are four speeches every leader has to know: the opening speech, the executioner speech, the consolation speech, and the farewell speech. The authors explore how leaders could speak in order to appear credible to an audience, and they argue that the leader has to take on suffering and give meaning to the suffering people experience. The book analyzes speeches from a wide variety of speakers, including Sir Winston Churchill, Barack Obama, Nelson Mandela, and Angela Merkel, and ends with a rhetorical dictionary for leaders to help readers familiarize themselves with helpful terms from rhetorical theory. Front Matter ....Pages i-ix Introduction: A Rhetoric of Suffering (Bård Norheim, Joar Haga)....Pages 1-20 The Opening Speech: Envisioning the Future (Bård Norheim, Joar Haga)....Pages 21-56 The Executioner Speech: Communicating Tough Decisions (Bård Norheim, Joar Haga)....Pages 57-72 The Consolation Speech: The Leader as Comforter (Bård Norheim, Joar Haga)....Pages 73-91 The Farewell Speech: Leaving a Legacy Worth Suffering For (Bård Norheim, Joar Haga)....Pages 93-109 Back Matter ....Pages 111-125