ENGLISH

Theory and Management of Collective Strategies in International Business: The Impact of Globalization on Japanese-German Business Collaboration in Asia

By Michael Gurian

Book information

Publisher
Palgrave Macmillan
Year
2004
ISBN
1403911274, 9781403911278
LCC
HD69.S8 H33 2004
Open Library ID
OL22572405M
Language
english
Format
PDF
Filesize
2 MB (2290970 bytes)
Pages
208\223
Time added
2011-06-04 13:46:07

Description

In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This book discusses the theory of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third market business cooperation. The author analyses the management style of Japanese-German business cooperation in Asia on a strategic and operative level and offers advice for the success of collective strategies and shows what we can learn from Japanese-German companies in Asian markets.

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