ENGLISH

Brand Fusion: Purpose-driven brand strategy

By Terry Smith; Tom Williams

Book information

Publisher
de Gruyter
Year
2022
ISBN
9783110718638, 9783110718348
DOI
10.1515/9783110718638
Language
english
Format
EPUB
Filesize
22 MB (23158526 bytes)
Pages
620\0
Library
degruyter.com
Time added
2023-07-26 12:31:20

Description

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand. Provides a customer-driven methodology with academically underpinned commercial research applied to live market dynamics. Addresses the theory/practice gap in strategic brand management. Includes 8 full length chapter case studies plus mini cases.

Similar books

The arraignment and tryall with a declaration of the Ranters also, several sentences proceedings at the sessions in the Old-Baily, and Councel of War: their protestations and the hanging of one up by the thumbs; with divers penalties to be inflicted upon others. The dancing and revelling of Dr. Buckeridge and his wife, and other gent. dancing all in white, in Berkshire, and their Christmas carol. A dispute between a Ranter in Bridewel, and one that came to see him; with his creed and pater noster: and the names of the false gods they worship. As also, a list of many of the Ranters, from whence they are derived: and of many hundreds of them in England

The arraignment and tryall with a declaration of the Ranters also, several sentences proceedings at the sessions in the Old-Baily, and Councel of War: their protestations and the hanging of one up by the thumbs; with divers penalties to be inflicted upon others. The dancing and revelling of Dr. Buckeridge and his wife, and other gent. dancing all in white, in Berkshire, and their Christmas carol. A dispute between a Ranter in Bridewel, and one that came to see him; with his creed and pater noster: and the names of the false gods they worship. As also, a list of many of the Ranters, from whence they are derived: and of many hundreds of them in England

2019 · EPUB

The discoverer; vvherein is set forth (to undeceive the nation) the reall plots and stratagems of Lievt. Col. John Lilburn, Mr. William Walwyn, Mr. Thomas Prince, Mr. Richard Overton, and that partie ... Namely, under the pretence and colour of libertie ... a most dangerous and destructive designe is carried on to deprive the nation of their religion, rights, liberties, proprieties, lawes, government, &c. and to bring a totall and universall ruine upon the land. And so much is here clearely proved. The first part

The discoverer; vvherein is set forth (to undeceive the nation) the reall plots and stratagems of Lievt. Col. John Lilburn, Mr. William Walwyn, Mr. Thomas Prince, Mr. Richard Overton, and that partie ... Namely, under the pretence and colour of libertie ... a most dangerous and destructive designe is carried on to deprive the nation of their religion, rights, liberties, proprieties, lawes, government, &c. and to bring a totall and universall ruine upon the land. And so much is here clearely proved. The first part

2019 · EPUB

An act to impower Sir John Molesworth: Baronet, and Joseph Moyle, Esquire, Two of the surviving Trustees, in an Indenture, dated the Twenty-Fifth Day of December One thousand Seven hundred and Forty-Three, to raise the several Sums in the said Indenture mentioned, or such of them as are still unsatisfied, and pay the same, as well as the rest of the personal Estate of Hugh Gregor, deceased, to such Person as Jane Gregor, an Infant, shall marry during her Infancy, with the Consent of the surviving Trustees, and of her Guardians

An act to impower Sir John Molesworth: Baronet, and Joseph Moyle, Esquire, Two of the surviving Trustees, in an Indenture, dated the Twenty-Fifth Day of December One thousand Seven hundred and Forty-Three, to raise the several Sums in the said Indenture mentioned, or such of them as are still unsatisfied, and pay the same, as well as the rest of the personal Estate of Hugh Gregor, deceased, to such Person as Jane Gregor, an Infant, shall marry during her Infancy, with the Consent of the surviving Trustees, and of her Guardians

EPUB