ENGLISH

The Fundamentals of Business-to-Business Sales & Marketing

By John Coe

Book information

Publisher
McGraw-Hill
Year
2003
ISBN
0071408797, 9780071408790, 0071435816
DOI
10.1036/0071435816
LCC
HF5438.25 .C64 2004
Open Library ID
OL18489928M
Language
english
Format
PDF
Filesize
1 MB (1140217 bytes)
Edition
1
Pages
258\258
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.

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