ENGLISH

Space Race: An Insid View of the Future of Communications Planning

By Jim Taylor

Book information

Year
2005
ISBN
0470094516, 9780470094518, 9780470094525
LCC
HF5415.123 .T39 2005
Open Library ID
OL24263726M
Language
english
Format
PDF
Filesize
3 MB (2874469 bytes)
Edition
1
Pages
322\323
Time added
2011-06-04 13:46:07

Description

Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible?This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

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