ENGLISH

Fundraising Management: Analysis, Planning and Practice

By Adrian Sargeant , Elaine Jay

Book information

Year
2004
ISBN
0415317029, 9780415317023
LCC
HV41.2 .S27 2004
Open Library ID
OL3678480M
Language
english
Format
PDF
Filesize
9 MB (9855955 bytes)
Edition
New edition
Pages
368\364
Time added
2011-06-04 13:46:07

Description

This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

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