ENGLISH

Dictionary of Marketing Terms (Barron's Business Guides)

By Jane Imber

Book information

Publisher
Barron's Educational Series
Year
2000
ISBN
0764112147, 9780764112140
Open Library ID
OL8037813M
Language
english
Format
PDF
Filesize
3 MB (2903198 bytes)
Edition
3rd
Pages
615\615
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms.

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