GERMAN

Handbuch Werberhetorik

By Nina Janich (editor); Steffen Pappert (editor); Kersten Sven Roth (editor)

Book information

Publisher
de Gruyter
Year
2023
ISBN
9783110318210, 9783110318104
Language
german
Format
EPUB
Filesize
8 MB (7901525 bytes)
Series
Handbücher Rhetorik; 12
Pages
665\0
Library
degruyter.com
Time added
2023-07-29 12:57:22

Description

This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of ‘rhetoric’. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).

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