ENGLISH

MKTG

By Carl McDaniel , Charles W. Lamb , Joe F. Hair

Book information

Publisher
South-Western College Pub
Year
2016
ISBN
130563182X, 9781305631823
Language
english
Format
PDF
Filesize
108 MB (113190599 bytes)
Edition
10
Pages
392\444
Topic
Business Marketing
Time added
2017-03-22 02:15:52
Marketing;Direct;Global;Industrial;Multilevel;Prod

Description

Through ongoing research into students' workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience - all at an affordable price. New for this edition, students explore MKTG anywhere, anytime, and on most devices with MKTG Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, MKTG with MKTG Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Marketing course. MKTG features updated statistics and examples throughout the traditional text and includes a boosted collection of online assessment content within the Online experience. Each chapter has added a Drag and Drop, Fill-in-the-Blank Problem and Matching question.

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