ENGLISH

Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (Volume 6) (Rockport Universal, 6)

By Mark Kingsley

Book information

Publisher
Rockport Publishers
Year
2023
ISBN
0760378207, 9780760378205
Language
english
Format
EPUB
Filesize
15 MB (15612262 bytes)
Pages
216\0
Time added
2023-11-12 04:18:42

Description

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse as:   Authenticity Social Responsibility World Building Gatekeepers Rituals and routine Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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