The AdSense Code: What Google Never Told You About Making Money with AdSense

Description

Ok so I bought this as an audio book from audible based on the reviews and becuase I thought I need to learn more about Internet.

I gave *** stars to this - and those three stars goes entirely to you (and not Joel) cos you are searching Amazon to find information and are trying to learn like I do. That is a good start.

Joel Comm preeches that content is the king is very true - then he goes on to describes myriards of ways to deceive the end user to get them to click on the ads without breaking the Google's rules. Utterly stupid - you only have to look at the author's own web -site [...] to understand what I'm talking about.

Like designing a horisontal menu that looks like menu but actually is a advertisment. So when you go there and click he gets his pennies but you get so annoyed you got cheated that you never visit the site again. Having my background in European tv-content production I must say his advices could even be illegal - or maybe not but should be - like there are strict rules of product placement in tv-programs or in newspaper the reader has to understand what is content and what is an advertisment ie. therefore you see sometimes in newspapers and magazines text "advertisment" if the advertisment reminds too much of content.

This may be too European way of seeing things to some of you but we should not forget the great American wisdom either: "it is much more expensive to get a new customer than keeping the old one" - therefore decieving anyone to clicking ads on your site is stupid if you want them to come there again and again. chapter1......Page 11 chapter2......Page 14 1.3 Choosing A Hosting Service......Page 15 1.5 Creating Content......Page 16 1.6 Getting Started With Blogger.com......Page 17 1.8 Links......Page 18 2.1 What Is AdSense?......Page 19 2.2 Signing Up Made Easy......Page 21 2.3 Google Policies......Page 23 2.4 As Easy as 1-2-3!......Page 24 chapter3......Page 25 3.4 Text Ads — Google’s Finest......Page 26 3.5 Image Ads — Built To Be Ignored......Page 34 3.6 Link Units — Great Little Stocking Fillers......Page 35 3.7 Expanded Text Ads — Shrinking Control Or Expanded Income?......Page 39 chapter4......Page 42 4.2 Make The Border Go!......Page 43 4.3 Text Is Design Too!......Page 45 4.4 Blue Is Best......Page 46 4.6 Deliberate Mismatching......Page 47 chapter5......Page 48 5.2 Go With The 'Flow'......Page 49 5.3 Above The Fold......Page 50 5.4 Using Tables......Page 52 5.5 Complementing Your Ads......Page 54 chapter6......Page 55 6.3 Finding Keywords......Page 56 6.5 Keyword Placement......Page 57 6.7 Section Targeting......Page 58 6.10 Inviting The Robot......Page 60 6.11 Google Ads Preview......Page 61 6.12 Public Service Ads......Page 62 6.14 “Advertise On This Site”......Page 63 6.15 Does Location Matter For CPM Ads?......Page 68 7. QuickStart AdSense: A Step-By-Step Guide......Page 69 AdSense QuickStart Guide #1: Building A Blog......Page 70 AdSense QuickStart Guide #2: Building A Site From Scratch......Page 71 chapter7......Page 72 8.2 Learn How To Add Google Search To Your Web Page......Page 73 8.5 Customizing Your Search......Page 75 9.1 Referring For AdSense......Page 76 9.2 Firing Up Firefox......Page 78 10. Using Multiple Ad Blocks......Page 79 10.2 What To Do With Three Ad Units......Page 80 10.5 Put Referral Buttons Near Ad Units......Page 81 10.7 Putting Multiple Ads In Articles......Page 82 10.8 Putting Multiple Ads In Blogs......Page 83 10.9 Putting Multiple Ads In Merchant Sites......Page 84 chapter8......Page 85 11.2 Making Bucks With Blogs......Page 86 11.3 Adding AdSense To Your Blog......Page 87 11.4 Old Content......Page 88 11.5 Volunteer Writers......Page 91 11.6 Build Thousands of Pages with Other People’s Content......Page 92 11.7 Add Public Domain Works To Your Site......Page 94 11.8 AdSense In RSS Feeds......Page 95 11.9 Use Your Newsletter To Drive Traffic!......Page 96 11.11 Automated Content......Page 97 chapter9......Page 99 12.1 How To Track With Channels......Page 101 12.2 How To Create A URL Channel......Page 102 12.3 How To Create A Custom Channel......Page 104 12.4 What Custom Channels Should You Create?......Page 106 12.5 How To Read Your Server Logs......Page 107 12.6 Tracking Tools......Page 112 13. Smart Pricing... And What It Means For Your Income......Page 117 13.2 What Else Do We Know About Smart Pricing?......Page 118 13.3 Strategies To Benefit From Smart Pricing......Page 119 chapter10......Page 121 14.1 Google’s Forum Heat Map......Page 122 chapter11......Page 125 15.3 Optimum CTR......Page 126 15.4 AdSense Arbitrage......Page 127 15.5 WordTracker......Page 128 chapter12......Page 130 16.3 Provide Targeted Content That Will Help Google Advertisers To Capitalize Your Traffic......Page 131 16.5 Websites That Rank Higher In A Google Search (SERPS) Will Get A Better Per-Click Payout Than Websites Which Rank Lower For The Same Search Term......Page 132 16.7 Don't Cut Corners!......Page 134 chapter13......Page 135 17.2 Google AdSense Preview Tool......Page 136 17.5 Ultimate SEO Tool......Page 137 chapter14......Page 138 18.1 A Sample AdSense Journal......Page 140 chapter15......Page 143 19.1 Kontera — Making Your Words Pay......Page 144 19.2 Chitika — All Malls, More Money......Page 145 19.3 ContextCASH — Affiliate Revenue The Easy Way......Page 146 19.5 AdBrite......Page 147 19.6 Kanoodle – Bright Ads......Page 148 chapter16......Page 149 20.2 Reciprocal Linking......Page 150 20.5 Promoting Your Blog......Page 151 20.6 Public Relations And Publicity......Page 152 20.7 Learn From A Pro......Page 153 chapter17......Page 154 21.2 Titles And URLs......Page 155 21.3 Links......Page 156 21.6 SEO Tools......Page 159 21.7 A Word About Cloaking......Page 161 21.8 TrafficAndConversion.com......Page 162 22. AdSense Prohibitions, Mistakes And Problems......Page 163 22.1 The Biggest Mistakes That AdSense Publishers Make... And How To Avoid Them......Page 165 22.2 What To Do If Your AdSense Account Gets Closed......Page 169 23. Troubleshooting — What To Do If You’re Not Getting The Results You Want......Page 170 23.2 Low Traffic Levels......Page 171 23.4 Low Click Price......Page 172 23.5 Low Ad Relevance......Page 173 24. Staying Up To Date And Learning The Latest AdSense Tips......Page 174 24.1 Talking AdSense at AdSenseChat......Page 175 chapter18......Page 178 25.2 Great Ideas For Integration From The Idea Box......Page 179 25.3 Gifts - 911.com Gets Emergency Treatment With Multiple Ad Units......Page 180 25.4 StellaAwards — A Prize Winning Design......Page 182 25.5 OffshoreBankingCentral.com Brings Home The Bacon......Page 183 25.6 Piling On The Pics At Babies-Worldwide.com......Page 185 25.7 Go4th.Org Takes AdSense Forward......Page 186 25.8 Smart Ad Placement At DogToysMart.com......Page 188 25.9 Adding AdSense To Blogger......Page 190 25.10 Matching Articles To Ads......Page 191 25.11 Drifting Into Profits At 247Drifting.com......Page 192 Conclusion......Page 193 legalese......Page 199 intro......Page 9 conclusion......Page 187