Corporate Innovation: Disruptive Thinking in Organizations
Book information
Description
Cover Half Title Title Page Copyright Page Dedication Table of Contents Preface Disruptive Innovation in Organizations Objectives of the Book Distinguishing Features Pedagogical Aids Interest-Based Features Acknowledgments About the Authors PART 1: The Innovative Organization (I-Organization) Chapter 1: Understanding the Innovative Mindset Introduction: The “I-Challenge” Innovative Thinking The Concept of Innovation The Innovative Mindset In Individuals Managing Innovative Individuals Innovation-in-Action Key Terms Discussion Questions Notes Chapter 2: The Process of Corporate Innovation Introduction Obstacles to Corporate Innovation Corporate Innovation as a Strategy Sustaining Corporate Innovation Innovation-in-Action Key Terms Discussion Questions Notes PART 2: Individual Innovation Skills (I-Skills) Chapter 3: Unleashing Individual Creativity Introduction The Nature of Creativity The Three Elements of Creativity The Creative Process Areas in which People Are Creative Summary Innovation-in-Action Key Terms Discussion Questions Notes Chapter 4: Managerial Skills for the Innovation Process Introduction Ingredients for Enhancing Innovation at Work Approaches to Innovation Sources of Opportunity Seizing Opportunity Converting Opportunity into Innovation Commercialization Summary Innovation-in-Action Key Terms Discussion Questions Notes PART 3: The Design Function in Innovation (I-Design) Chapter 5: The Design Thinking Process Introduction Design Design Misconceptions Design Thinking Design Guidelines An Important Caveat to the Beginning Designer The Apple Design Dozen Summary Innovation-in-Action Key Terms Discussion Questions Notes Chapter 6: Design-Driven Innovation: Prototyping and Manufacturing Introduction Engineering The Engineering Disciplines Prototyping Prototyping in Five Steps Prototyping Commodities, Services, Experiences, and Transformations Twenty-First-Century Innovation: The Emergence of the DIY Movement Summary Innovation-in-Action Key Terms Discussion Questions Notes PART 4: Organizational Innovation (I-Teams) Chapter 7: Measuring Corporate Innovation Introduction Assessing Innovation in Organizations Entrepreneurial Readiness Innovation Readiness CEAI Assessment Instrument Scoring Scales Create an Understanding of Corporate Innovation Processes Final Thoughts Summary Innovation-in-Action Key Terms Discussion Questions Notes Chapter 8: Human Resource Management in Corporate Innovation Introduction Human Resource Management (HRM) and High-Performance Work Systems (HPWS) Entrepreneurial Orientation (EO) Organizational-Level Issues Conclusion Innovation-in-Action Key Terms Discussion Questions Notes Chapter 9: Team-Based Innovation Introduction Overview of Team Development Levels of Work Team Implementation and Types of Teams Stages of Team Formation Key Organizational Elements of Work Teams Person–Team Fit: Personality and Interpersonal Skills Commmon Barriers to Implementation Conclusion: Implementing Effective Teams Innovation-in-Action Key Terms Discussion Questions Notes PART 5: Implementation of Innovation (I-Solution) Chapter 10: Innovation to Commercialization Introduction Market Research Preparing for Commercialization Marketing the Innovation Selling Your Innovation Story Summary Innovation-in-Action Key Terms Discussion Questions Appendix A: Example of an Innovation Description Appendix B: Examples of Market Surveys Notes Chapter 11: Effective Innovation Plans The Innovation Plan Benefits of an Innovation Plan The Components of an Innovation Plan Preparing the Innovation Plan A Complete Assessment of the Components Organizing an Action Plan The Action Planning Process Innovation Action Planning Summary Innovation-in-Action References Key Terms Discussion Questions Notes Chapter 12: Scaling Momentum for Disruption Introduction The Role of Managers The Role of the Organization Asking the Key Questions Innovation-in-Action Key Terms Discussion Questions Notes Appendix: An Innovation Plan for GlaxoSmithKline (GSK) in Africa – The Aquafresh Teacher Academy Company and Project Background Innovation Plan: Aquafresh Teacher Academy Notes Index
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