ENGLISH

The Oxford handbook of luxury business

By Joanne Roberts (editor); Véronique Pouillard (editor); Pierre-Yves Donzé (editor)

Book information

Year
2022
ISBN
9780190932220, 0190932228
Language
english
Format
PDF
Filesize
57 MB (60170978 bytes)
Series
Oxford handbooks
Pages
\649
Time added
2022-04-20 17:24:37

Description

Cover The Oxford Handbook of Luxury Business Copyright Contents About the Editors Contributors 1. Luxury Business: Approaches and Issues Part I Conceptual Foundations and the Evolution of the Luxury Industry 2. The History of Ideas on Luxury in the Early Modern Period 3. Critical Theory and the Singular Instant of Luxury: On Contemporary Conceptions of Luxury Customer Experience 4. Luxury as an Industry 5. Luxury, Banking, and Finance 6. Luxury and the Entrepreneur: A Story of Meissen Porcelain, Harlequins, and Creative Destruction Part II Producing Luxury 7. Luxury Supply Chain Management 8. Luxury, Craft, Creativity, and Innovation 9. Licensing and the Mass Production of Luxury Goods 10. Systemic Luxury Strategy Part III Luxury Branding and Marketing 11. Luxury Branding 12. Luxury Brand Extensions and Perceived Luxury: Insights from the Australian Market 13. How to Manage Heritage Brands: The Case of Sleeping Beauties Revival 14. Consumers’ Perceptions and Evaluations of Luxury and Luxury Brands 15. Why Luxury Brands Partner with Artists Part IV Distributing Luxury 16. Department Stores and Luxury Business 17. The Strategic Value of the Mono-​Brand Store for European Luxury Fashion Brands 18. Airport Luxury Retail 19. Intellectual Property Rights and Country-​of-​Origin Labels in the Luxury Industry Part V Globalization and Markets 20. Luxury in the United States and Western Europe 21. Luxury Business in Japan 22. Luxury in China 23. Luxury in Emerging Markets: Towards Understanding New Prestige Brands in India Part VI Issues of Morality, Inequality, and Environmental Sustainability 24. Economic Inequality and Luxury: A Critical Luxury Studies Approach 25. Consumers, Counterfeiters, and Luxury Goods 26. Luxury and Corruption 27. Luxury Tourism and Environmentalism 28. Digital Luxury: Towards a Sustainable Future? Index

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