ENGLISH

What is Online Research?: Using the Internet for Social Science Research

By Tristram Hooley; John Marriott; Jane Wellens

Book information

Publisher
Bloomsbury Academic
Year
2012
ISBN
9781780933344, 9781849665247, 9781849665544, 9781849665537
Language
english
Format
PDF
Filesize
2 MB (1943994 bytes)
Series
The 'What is?' Research Methods Series
Pages
\172
Time added
2023-05-22 09:44:38

Description

The massive expansion of the internet into every aspect of our lives creates a challenge for social researchers: can they simply transfer their traditional methods and techniques online or do they need to reinvent research methods for the new environment? As online research becomes increasingly prevalent it becomes more important for researchers to have an answer to these questions and an approach to conducting research online. This book is a straightforward, accessible introduction to social research online. It covers the key issues and concerns for social scientists: online surveys, focus groups, interviews, ethnographies and experiments, as well as discussing the implications of social media, and of online research ethics. It provides a detailed, up-to-date glossary and bibliography for those new to the area. Short, clear case studies throughout allow students to see examples of the research in practice. Wide-ranging and interdisciplinary, What is Online Research? shows social scientists of all levels - from undergraduates to established researchers - how to engage in the online environment in appropriate ways, and points the way forward for future research. Cover Half-Title Title Page Copyright Page Contents Series foreword Acknowledgements 1 Introduction Further reading 2 A brief history of online research methods The growth of the internet Researching online and online methods Online research methods as a field The growth of online surveys Exploring the potential for online qualitative research Doing fieldwork without a field Beginning to experiment online In summary Further reading 3 Dealing with ethical issues in online research Ethics in social science research Ethics in online research Privacy Informed consent Anonymity and confidentiality Legal issues Participant vulnerability In summary Further reading 4 Online surveys Survey design When to use an online survey? Online surveys and instrument design Choosing a tool to deliver the survey Sampling and recruitment Improve response rates: a checklist (Madge et al.) In summary Further reading 5 Online interviews and focus groups Understanding qualitative methods When to use online methods for qualitative research? Choosing tools for online interviewing and focus groups Synchronous or asynchronous? Text-based or multi-media Other issues in selecting tools Managing online interviews and focus groups Sampling and recruitment Building rapport Dealing with problems Analysis In summary Further reading 6 Online ethnographies Ethnographic methods Choosing a fieldwork site Gaining access Data collection Archival data Elicited data Fieldnote data Analysis and presentation of ethnographies In summary Further reading 7 Online experiments Experimental methods in the social sciences Advantages and disadvantages of experimenting online Deciding when an online experiment is appropriate Types of online experiment Designing experiments Experimental context Considering what tools to use Managing recruitment and avoiding dropout In summary Further reading 8 Where next for online methods? A changing context for online research methods Visualizing naturally occurring data Combining data The diverse and integrated internet Allowing participants to really participate In summary Further reading Glossary Bibliography Index A B C D E F G H I L M N O P Q R S T U V W

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