ENGLISH

Advertising in modern and postmodern times

By Pamela Odih

Book information

Publisher
Sage Publications
Year
2007
ISBN
9781848605060, 978-0-7619-4190-3, 978-0-7619-4191-0, 1848605064
Language
english
Format
PDF
Filesize
5 MB (5695096 bytes)
Series
Theory, culture & society (Unnumbered)
Pages
xii, 231 p. : ill\249
Time added
2014-05-28 20:34:30

Description

Èxtremely good well presented, each chapter deals with a specific and well defined theme. Effective use of illustrative examples is made throughout the text and their purpose is clearly explained by the author' - Andy Bennett, Professor of Communication and Popular Culture, Brock University. How does advertising position itself in consumer culture? In what ways does it c̀reate' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture, by offering: - a sophisticated and comprehensive discussion of the main relevant theorie. Read more... Content: Cover -- Contents -- Acknowledgements -- Introduction. The cultural economy of time in modern and postmodern advertising -- Part 1. Marking Time in the Making of Modern Advertising -- Chapter 1. Selling-Spaces in Advertising History -- Chapter 2. Selling Time in Advertising History -- Part 2. Dialectics of Advertising in Modern Times -- Chapter 3. Time and the Commodity-Form -- Chapter 4. Time and the Commodity-Sign -- Part 3. Advertising in Postmodern Time(s) -- Chapter 5. 8216;The Times They Are A-Changin' -- Chapter 6. Mapping the Subject of Postmodern Advertising Technology -- Chapter 7. Sign of the Times -- Conclusion -- Bibliography -- Index. Abstract: Produces the critical introduction to advertising culture. Filling a critical gap in the literature, this book examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Read more...

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