GERMAN

Marketing mit allen Sinnen: Chancen der multisensualen Kundenkommunikation

By Christian Chlupsa (editor)

Book information

Publisher
De Gruyter Oldenbourg
Year
2020
ISBN
9783110700534, 9783110700473
DOI
10.1515/9783110700534
Language
german
Format
EPUB
Filesize
3 MB (3330144 bytes)
Pages
134\0
Library
degruyter.com
Time added
2023-07-26 12:23:35

Description

This book looks at four studies to show that multisensual perception is an important key to customer satisfaction and is successful when trade and service deliberately utilize people’s senses.

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