ENGLISH

The Strategy Planning Process: Analyses, Options, Projects

By Rudolf Grünig , Richard Kühn (auth.)

Book information

Publisher
Springer-Verlag Berlin Heidelberg
Year
2015
ISBN
978-3-662-45648-4, 978-3-662-45649-1
DOI
10.1007/978-3-662-45649-1
Language
english
Format
PDF
Filesize
9 MB (9198074 bytes)
Edition
1
Pages
277\280
Time added
2015-04-23 16:00:00
Business Strategy/Leadership; Organization/Plannin

Description

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.

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