ENGLISH

The Brandgym: A Practical Workout for Boosting Brand and Business

By David Taylor

Book information

Year
2002
ISBN
0470847107, 9780470847107, 9780470856598
LCC
HD69.B7 T39 2003
Open Library ID
OL3670445M
Language
english
Format
PDF
Filesize
2 MB (2068032 bytes)
Edition
1
Pages
222\223
Topic
Business
Time added
2011-06-04 13:46:07

Description

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.

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