ENGLISH

The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

By Robert E. Johnston Jr. , J. Douglas Bate

Book information

Publisher
AMACOM
Year
2003
ISBN
9780814407684, 0814407684
Open Library ID
OL8043015M
Language
english
Format
PDF
Filesize
2 MB (1732761 bytes)
Pages
306\306
Topic
Business
Time added
2010-05-17 00:23:50

Description

I am an executive in a business planning and strategy function. I have read many books on the subject of Innovation. This book was unique to me with the focus on strategy innovation and the well defined methodology described to work through the process. Believe me, it caused several nights of insomnia as I couldn't help thinking about ways I could use this information on different problems I was trying to solve. In addition, I found the authors highly responsive as I followed up with them to explore potential opportunities to collaborate. These guys know their stuff! I have recommended this book to others in my company who were looking to develop new product strategies. I think this is a must read for people who are serious about customer and market focused strategy execution.

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