Radio - The Book: For Creative Professional Programming

Description

Front Cover; Radio; Copyright Page; CONTENTS; PREFACE; ABOUT THE AUTHOR; CHAPTER 1. THE LISTENERS; CHAPTER 2. BASIC RADIO REALITIES; CHAPTER 3. RADIO AS A CAREER; CHAPTER 4. THE MUSIC AND THE TALK; CHAPTER 5. RESEARCH; CHAPTER 6. BRANDING AND MARKETING; CHAPTER 7. PROMOTIONS; CHAPTER 8. THE STATION'S PERSONNEL; CHAPTER 9. OTHER RADIO MEDIA; CHAPTER 10. WRAP-UP; CHAPTER 11. CHRISTMAS PROGRAMMING; APPENDIX: FORMS; INDEX.;As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding:·Radio as a career--from tips on getting started to job negotiations·Progra.