ENGLISH

Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More

By Shel Holtz

Book information

Year
2002
ISBN
0814471528, 9780814471524, 9780814426586
LCC
HD59 .H596 2002
Open Library ID
OL3552121M
Language
english
Format
PDF
Filesize
4 MB (4603699 bytes)
Edition
2nd
Pages
400\458
Topic
Economy
Time added
2011-06-04 13:46:07

Description

The Internet has revolutionized both the delivery and the dynamics of public relations messages. This technique-based book reveals how anyone, from business owners to PR practitioners, can use online media to dramatically improve the performance of PR initiatives, with hundreds of guidelines for delivering memorable messages taking advantage of the unique, interactive strengths of the Internet. Updating its seminal first edition, Public Relations on the Net features strategies and tactics that show how to use the latest technologies and techniques to tap into and use the power of the Internet's networked communities. The book provides: * PR applications of e-mail, the Web, and online communities * Techniques for integrating the Internet with traditional communications tools * Case studies to use as benchmarks for online PR efforts * And much more.

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