ENGLISH

LeBron, Inc.: The Making of a Billion-Dollar Athlete

By Brian Windhorst

Book information

Publisher
Grand Central Publishing
Year
2019
ISBN
1538730871, 9781538730874
Language
english
Format
EPUB
Filesize
17 MB (17475631 bytes)
Edition
Hardcover
Pages
256\0
Time added
2019-04-04 12:28:19

Description

From theNew York Timesbestselling author ofReturn of the Kingcomes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

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