ENGLISH

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

By Al Ries , Laura Ries

Book information

Year
2004
ISBN
0060570148, 9780060570149, 9780060588960
LCC
HD69.B7 R538 2004
Open Library ID
OL22609580M
Language
english
Format
CHM
Filesize
2 MB (1857978 bytes)
Edition
1
Pages
320\0
Time added
2011-06-04 13:46:07

Description

An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.

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