ENGLISH

Social Media in the 21st Century: Perspectives, Influences and Effects on Well-being

By Walter J. Kahn

Book information

Publisher
Nova Science Publishers
ISBN
9781536198263, 1536198269
Language
english
Format
PDF
Filesize
11 MB (11331132 bytes)
Pages
156\160
Library
Mobilism
Time added
2022-10-24 13:01:11

Description

"There can be no doubt that social media has fundamentally transformed how people relate to each other and navigate the social environment of the contemporary era. While social media makes it easier than ever before for people to connect, it can also lead to negative effects on mental health and well-being, as it facilitates social comparison which, ironically, can leave people feeling more isolated and detached. Chapter One of this book explores how social movement actors utilize Instagram to deliver complex political messages and discusses the importance of understanding the possibilities and dangers of social media's influence on political reality. Chapter Two analyses online social comparison from a social psychological perspective and highlights the differences between its occurrence in face-to-face and social media contexts, as well as the implications for mental health. Chapter Three focuses on the influence of Instagram upon millennials' purchase intention via celebrity endorsement and other Instagram visuals, particularly in connection with the use of color and the visual attractiveness of celebrities. Lastly, Chapter Four addresses the semiotic aspects of Instagram by comparing a typical semiotic communication model to Instagram's communication model and explaining design aspects of Instagram's model"-- Contents Preface Chapter 1 Influencers and Activists: Political Performances in an Increasingly Online World Abstract Introduction Instagram Digital Activism Political Performance Platforms and Politics The Political Potential of Instagram Influencers and Activism Methods Data A Note on Ethics Case 1: The Women’s March Case 2: The Reproductive Justice Movement Content Analyses with an Exploratory Sample Quantitative Analysis for Case 1 Findings Currating Activism Case 1: Doing the Unexpected Case 2: Are Organizations Influencers? Discussion Conclusion References Biographical Sketch Chapter 2 Social Comparison on Facebook and Its Effect on an Individual’s Well-Being Abstract Introduction The Social Comparison Theory Upward and Downward Comparison New Perspectives on Social Comparison Social Comparison on Social Network Sites Social Comparison and the Way of Use SNSs Personality and Social Comparison Processes on Facebook Consequences of Online Social Comparison Conclusion References Biographical Sketches Chapter 3 The Influence of Instagram upon Millennials’ Purchase Intention: Celebrity Endorsement and Image Posts Abstract Introduction Literature Review Instagram Millennials User Generated Content (UGC) Visual Cues – Colour Celebrity Endorsement Endorser Attractiveness Visual Attractiveness Purchase Intention Methodology Discussion Conclusion References Chapter 4 Social Semiotic Aspect of Instagram Social Networks Abstract Introduction Instagram Communication Model The Typical Semiotic Communication Model Instagram’s Semiotic Communication Model Instagram as Visual/Pictorial Social Network Social Semiotic Model of Instagram Environment Basic Concept Grammar of Instagram Multimodal Posts Information Value Salience Framing Status of Fitting the Model to the Instagram Environment Sign Semiotic Resource Mode Material, Social and Cultural Affordance Multimodal Orchestration Instagram Infrastructure for Collective Semantic Intelligence Modality of Instagram Posts Conclusion References Index Blank Page Blank Page

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