ENGLISH

Gaining Momentum: Managing the Diffusion of Innovations (Series on Technology Management - Vol. 15 )

By Joe Tidd

Book information

Publisher
Imperial College Press
Year
2010
ISBN
1848163541, 9781848163546
ISSN
0219-9823
LCC
HC79.T4 G348 2010
Google Books ID
NMItbzysnNAC
Open Library ID
OL24848771M
Language
english
Format
PDF
Filesize
1 MB (1552898 bytes)
Series
Series on Technology Management 15
Pages
446\446
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00

Description

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

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