ENGLISH

Special Events: A New Generation and the Next Frontier (6th Ed.)

By Joe Goldblatt

Book information

Publisher
John Wiley and Sons
Year
2010
ISBN
047044987X, 9780470449875
Language
english
Format
PDF
Filesize
7 MB (6936869 bytes)
Edition
6th
Pages
594\594
Scanned
yes
Time added
2012-02-04 16:00:00

Description

This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes.

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