ENGLISH

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

By Rajagopal (auth.)

Book information

Publisher
Palgrave Macmillan UK
Year
2013
ISBN
978-1-349-44840-1, 978-1-137-28192-0
DOI
10.1057/9781137281920
Language
english
Format
PDF
Filesize
1 MB (1255069 bytes)
Pages
\274
Time added
2016-03-14 21:35:01
general; Corporate Governance; Market Research/ComMarketing; Management; International Business; Eco

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