Understanding Reserach: Pearson New International Edition

Description

Understanding Research is an accessible and visually-appealing introduction to research.  Whether students become producers or consumers of research, this text shows them that the subject is both interesting and highly relevant for their lives and professional work. Cover Table of Contents 1. Why Do Research? 2. Planning A Study 3. Becoming An Ethical Researcher 4. Sampling: How To Select A Few To Represent The Many 5. Measuring Social Life 6. The Survey: Asking People Questions 7. The Experiment 8. Research With Nonreactive Measures 9. Making Sense Of The Numbers 10. Observing People In Natural Settings 11. Looking at the Past and Across Cultures 12. Writing a Research Report 13. Appendix: Data and Literature Research 14. Appendix: Sample Articles Based on Different Research Methods Index A B C D E F G H I J K L M N O P Q R S T U V W Y