ENGLISH

Relationship Marketing: Strategy and Implementation

By Adrian Payne , Helen Peck , Moira Clark , Martin Christopher

Book information

Publisher
Butterworth-Heinemann
Year
1999
ISBN
9780750636261, 0750636262
Open Library ID
OL9475415M
Language
english
Format
PDF
Filesize
5 MB (5508460 bytes)
Series
The Chartered Institute of Marketing series
Pages
526\526
Topic
Business
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century. Major addition to relationship marketing literature Supports the relationship marketing titles that we already publish successfully Author team are amongst the UK's leading authorities in the sector

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