Digital type design for branding : designing letters from their source

Description

"The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs."--Provided by publisher. Read more... Abstract: "The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs."--Provided by publisher Content: Chapter 1: A Chapter 2: B Chapter 3: C Chapter 4: D Chapter 5: E Chapter 6: F Chapter 7: GChapter 8: HChapter 9: I Chapter 10: JChapter 11: KChapter 12: LChapter 13: MChapter 14: N Chapter 15: O Chapter 16: P Chapter 17: Q Chapter 18: R Chapter 19: S Chapter 20: T Chapter 21: U Chapter 22: V Chapter 23: WChapter 24: X Chapter 25: Y Chapter 26: Z Chapter 27: Letter Frequency Chapter 28: Numerals Chapter 29: Designskolen Kolding Chapter 30: Interviews Chapter 31: Glossary and Resources Chapter 32: Bibliography