ENGLISH

Corporate Innovation Strategies: Corporate Social Responsibility and Shared Value Creation

By Nacer Gasmi

Book information

Publisher
Wiley-ISTE
Year
2021
ISBN
1786306549, 9781786306548
Language
english
Format
EPUB
Filesize
559 kB (572199 bytes)
Series
Innovation, Enterpreneurship, Management Series
Pages
224\0
Topic
Business Management
Time added
2022-01-26 13:28:36

Description

Corporate social responsibility (CSR) is simply the maximization of a companyÂs value over time, undertaken because, in the long run, social and environmental problems ultimately become financial problems. The justification for CSR is therefore associated with representing the nature and role of the company, as well as its purpose. Companies therefore regard CSR as a strategic investment that is part of a proactive, resilient, inclusive approach, based on the creation of shared value. This approach is capable of reducing negative societal impacts of their activities, or inducing positive impacts if they sustain a hybrid culture, all the while improving their competitive advantage. This book presents a theoretical development that analyzes the challenges of CSR strategies based on the creation of shared value. Two case studies are presented, analyzing the different forms of social innovation strategies capable of inducing this shared value creation.

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