ENGLISH

Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

By Michael Calogridis (auth.)

Book information

Publisher
Palgrave Macmillan US
Year
2010
ISBN
978-1-349-60385-5, 978-0-230-10234-7
DOI
10.1057/9780230102347
Language
english
Format
PDF
Filesize
16 MB (16974051 bytes)
Edition
1
Pages
IX, 190\186
Time added
2017-04-19 23:43:55
Economic Theory/Quantitative Economics/Mathematica

Description

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

Similar books