ENGLISH

Conducting Focus Groups for Business and Management Students

By Panayiota J. Alevizou , Caroline J. Oates

Book information

Publisher
Sage Publications
Year
2018
ISBN
9781473948228, 1473948223
Language
english
Format
EPUB
Filesize
471 kB (482402 bytes)
Series
Mastering Business Research Methods
Pages
104\0
Time added
2022-10-22 13:20:34

Description

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

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