ENGLISH

Practical Management Science

Book information

Publisher
South-Western College Pub
Year
2019
ISBN
1337406651, 9781337406659
Language
english
Format
PDF
Filesize
21 MB (21970986 bytes)
Edition
6th
Pages
843\843
Topic
Business Management
Time added
2019-08-31 01:29:26

Description

This book integrates modeling into all functional areas of business -- finance, marketing, operations management -- using real examples and real data. Theory blends with applied, relevant learning for a solid foundation, followed by practical, hands-on exercises that emphasize the methodologies. The book focuses on modeling rather than algebraic formulations and memorization of particular models. New and updated cases help highlight the latest changes in the accompanying @RISK and PrecisionTree add-ins. Optimization chapters incorporates "BigPicture" diagrams of spreadsheet models, while a new chapter emphasizes data mining. In addition, almost 30 updated tutorial videos clarify concepts and work through examples.

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