Franchise your business : the guide to employing the greatest growth strategy ever

Description

Franchise Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for growth on steroids Evaluate legal risk, obtain necessary documents, and protect intellectual property Create marketing plans, build lead generation, and branding for a new franchise Cultivate the franchisee-franchisor relationship Content: Foreword by John Leonesio Preface Introduction Part One: Exploring Franchising Chapter 1: What Is Franchising? Chapter 2: Advantages and Disadvantages of Franchising Chapter 3: Is Your Business Franchisable? Chapter 4: Is Franchising Right for You? Chapter 5: Alternatives to the Franchise Structure Part Two: Developing Your Franchise Company Chapter 6: Strategy for "Growth on Steroids" Chapter 7: Getting Legal Chapter 8: Controlling Quality Chapter 9: Franchise Marketing -- Your Unique Message Part Three: Building Your Franchise Empire. Chapter 10: Franchise Lead GenerationChapter 11: Selling Franchises Chapter 12: The Franchisee-Franchisor Relationship Chapter 13: Putting It All Together Chapter 14: Taking the Leap Glossary About the Author Index 80/20 Sales and Marketing Book Excerpt Introduction Chapter 1: How 80/20 Works and Why Contents.