ENGLISH

Machiavelli, Marketing and Management

By Phil Harris , Andrew Lock , Patricia Rees

Book information

Publisher
Routledge
Year
2000
ISBN
9780415216708, 0415216702
Open Library ID
OL22053355M
Language
english
Format
PDF
Filesize
2 MB (2157226 bytes)
Edition
1
Pages
257\257
Topic
Business Management
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. The authors address a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. Topics covered include: modern management; governance and ethics; postmodernism; marketing, political communication and spin doctoring; and rhetoric and dichotomy of Machiavelli.

Similar books