ENGLISH

E Commerce 2019 Business, Technology and Society

By Kenneth C. Laudon and Carol G. Traver

Book information

Publisher
Pearson
Year
2019
ISBN
9780134998459, 9781839611537
Language
english
Format
PDF
Filesize
821 MB (860622909 bytes)
Edition
15
Pages
\712
Topic
Business
Time added
2021-02-04 21:50:33
Information Management

Description

E-Commerce 15th edition (2019), Customized version by Pearson Chapter 1 The Revolution Is Just Beginning Chapter 2 E-commerce Business Models and Concepts Chapter 3 E-commerce Infrastructure: The Internet, Web, and Mobile Platform Chapter 4 Building an E-commerce Presence: Websites, Mobile Sites, and Apps Chapter 5 E-commerce Security and Payment Systems Chapter 6 E-commerce Marketing and Advertising Concepts Chapter 7 Social, Mobile, and Local Marketing Chapter 8 Ethical, Social, and Political Issues in E-commerce Chapter 9 Online Retail and Services Chapter 10 Online Content and Media Chapter 11 Social Networks, Auctions, and Portals Chapter 12 B2B E-commerce: Supply Chain Management and Collaborative Commerce

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