Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives

Description

Front Cover Public Relations in Global Cultural Contexts Copyright Page Contents List of Figures and Tables Preface About the Contributors 1. Introduction: Public Relations in Global Cultural Contexts: Nilanjana Bardhan and C. Kay Weaver 2. Critical Perspectives in Global Public Relations: Theorizing Power: Lee Edwards 3. How Intercultural Communication Theory Informs Public Relations Practice in Global Settings: Michael Kent and Maureen Taylor 4. Culture, Communication, and Third Culture Building in Public Relations within Global Flux: Nilanjana Bardhan 5. Intercultural Typologies and Public Relations Research: A Critique of Hofstede’s Dimensions: Jeffrey Courtright, Rachel Wolfe, and John Baldwin 6. The Need for a Postmodern Turn in Global Public Relations: Derina Holtzhausen 7. Critiquing the Generic/Specific Public Relations Theory: The Need to Close the Transnational Knowledge Gap: Robert Wakefield 8. Public Relations and Marginalization in a Global Context: A Postcolonial Critique: Mohan Jyoti Dutta and Mahuya Pal 9. Chi-Based Strategies for Public Relations in a Globalizing World: Jensen Chung 10. Public Relations, Globalization, and Culture: Framing Methodological Debates and Future Directions: C. Kay Weaver Author Index Subject Index