Fast Fashion, Fashion Brands and Sustainable Consumption
Book information
Description
This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue. Front Matter ....Pages i-vii Fast Fashion, Fashion Brands & Sustainable Consumption (Aline Buzzo, Maria José Abreu)....Pages 1-17 Fast Fashion and Sustainable Consumption (Faustine Binet, Ivan Coste-Manière, Clément Decombes, Yan Grasselli, Dortmolk Ouedermi, Mukta Ramchandani)....Pages 19-35 Fashion Brands and Consumers Approach Towards Sustainable Fashion (Asimananda Khandual, Swikruti Pradhan)....Pages 37-54
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