The Hidden Life of Clothing: Historical Perspectives on Fashion and Sustainability

Description

Since the democratisation of the clothing industry in the early 19th century, buyers have become increasingly disconnected from the creative and human aspects of the production of clothing. Arguably clothing is now valued less for its aesthetic qualities or because of the hours spent in its making, but more for the extent to which it serves current ‘fashion’. In a climate of increasing anxiety about the environmental and social impact of the contemporary global fashion industry, Rachel Worth suggests that, rather than seeking solutions only in the present, looking to history can assist in understanding better the challenges consumers face today in making decisions about the contents of their wardrobes, which, in turn, will impact on the nature of the future global fashion industry. She does not seek to offer simplistic historical solutions to contemporary problems, but explores ways in which it might be possible to bridge divides between knowledge of the past, current individual choice, and possible directions for future action. The more we know about our clothes, the less likely it is that we will wear an item of clothing only a few times before replenishing it with newer purchases that are ‘on trend’. By taking ownership of our personal clothing choices rather than feeling pressurised to respond to sophisticated marketing and to ‘influencers’, this book suggests how we might rethink our wardrobes in philosophical and practical ways in order to create a sense of order and beauty in our lives and to wrest control back from the increasing chaos of seemingly endless choice that perpetuates unsustainable, impersonal and fast fashion. Half Title Series Page Title Page Copyright Page Contents Illustrations Acknowledgements Introduction Chapter 1: The hidden language of clothing Nursery rhymes, fabric and clothing Rhymes about clothing and class Rhymes with an advisory or cautionary (clothing) theme Rhymes about clothing poverty Chapter 2: From democratisation to fast fashion Technological change and the cotton industry Developments in the making and retailing of ready-made clothing Adoption of the sewing machine Retailing revolution (I) The democratisation of shoe production Retailing revolution (II) Democratising colour Chapter 3: Sustainability and clothing in context The emergence of fashion The road to fast fashion The backlash against fast fashion The fabric of fashion conundrum Transparency on the label The use of fur and feathers Chapter 4: The human factor: Clothing, growth and alternative economic paradigms ‘Sweating’ and the fight for a minimum wage The move to outsourcing The ‘economics’ of fast fashion Chapter 5: Clothing, nature and the environment Clothing in pastoral narratives Nature fights back Nature and the Arts and Crafts Movement Chapter 6: Philosophies of dress Oscar Wilde: ‘The Philosophy of Dress’ Mary Eliza Haweis: The Art of Dress Eric Gill: Clothes Conclusion Notes Bibliography Index