ENGLISH

The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)

By Arthur Asa Berger

Book information

Publisher
Palgrave Macmillan
Year
2010
ISBN
0230103731, 9780230103733, 0230103723, 9780230103726
LCC
P99.4.S62 B47 2010
Open Library ID
OL24029282M
Language
english
Format
PDF
Filesize
1 MB (1226422 bytes)
Series
Semiotics and Popular Culture
Pages
213\213
Time added
2011-06-04 13:46:07

Description

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.

Similar books