Uberland: How algorithms are rewriting the rules of work
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Cover UBERLAND Title Copyright CONTENTS Acknowledgments Introduction: Using an App to Go to Work—Uber as a Symbol of the New Economy 1. Driving as Glamorous Labor: How Uber Uses the Myths of the Sharing Economy 2. Motivations to Drive: How Uber’s System Rewards Full-Time and Recreational Drivers Differently 3. The Technology Pitch: How Uber Creates Entrepreneurship for the Masses 4. The Shady Middleman: How Uber Manages Money 5. Behind the Curtain: How Uber Manages Drivers with Algorithms 6. In the Big Leagues: How Uber Plays Ball Conclusion: The New Age of Uber—How Technology Consumption Rewrote the Rules of Work Appendix 1. Methodology: How I Studied Uber Appendix 2. Ridehailing beyond Uber: Meet Lyft, the Younger Twin Notes Index
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