ENGLISH

Business Success in China

By Markus B. Hofer , Bernhard Ebel

Book information

Publisher
Springer
Year
2006
ISBN
3540346147, 9783540346142
Open Library ID
OL9056577M
Language
english
Format
PDF
Filesize
4 MB (4111853 bytes)
Edition
1
Pages
272\272
Topic
Business
Time added
2011-06-04 13:46:07

Description

China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.

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