Projective Techniques and Sort-Based Research Methods

Description

Projective Techniques and Sort-Based Research Methods offers a brief introductory guide to the use of these exciting, innovative and often artistic approaches, to students and researchers who have no prior knowledge of these. This book brings together a wide range of examples of projective and mapping techniques that offer the ideal methodology for researchers wishing to collect less controlled and filtered material, that tap the deeper levels of the conscious and sub-conscious to reveal a more profound, richer and hidden level of response. It presents the techniques in a way that will enable the reader to appreciate their nature and to choose an appropriate method for their own research. Information is also provided that allows readers to design and implement their own projective or sort-based approaches. Each of the approaches the authors present are concisely described, and their usages explained, along with references and examples of the applied usage of the technique. The book is valuable reading for researchers from a wide range of academic disciplines from within the social sciences, humanities, business studies, marketing, etc. The book is an introductory guide, but it will be appropriate for use with undergraduate, post-graduate and research students. It will also be of great use to professionals working in the areas of consumer behaviour, marketing and communications. Cover Half Title Title Copyright Dedication Contents Figures Preface Acknowledgements Introduction 1 What Are Projective Techniques, Mind Mapping and Sort-Based Methods? Chapter Summary Introduction Synopsis of Contents Introduction to Projective Techniques History of Projective Techniques Further Background to Projective Techniques Projective Techniques and Psychological Theory Conclusion 2 Projective Techniques Chapter Summary Introduction The Importance of Context Presenting Projective Techniques Projective Approaches Conclusion 3 Sort-Based Methods Chapter Summary Introduction to Sort-Based Approaches Characteristics of Sorting Techniques Opening Phases in Sort Procedures Open Versus Closed Sorting Single Sorts Versus Repeated Sorts Qualitative Sorts Versus Quantitative Sorts Details of Selected Sort Techniques Conclusion 4 Mapping Approaches Chapter Summary Introduction Mind Maps Planning Research Collecting Data Analysing Data Other Types of Mind Maps Semantic Maps Mind Maps Pros and Cons Using Maps to Present Information Conclusion 5 Developing Your Own Unique Projective or Sort Approach Chapter Summary Introduction Introduction to Developing Projective or Sort Approaches Projective Approaches and Focus Group Research Other Forms of Data Gathering An Example of the Development of a Novel Projective Research Approach Closing Summary of Adapted Technique Conclusion 6 The Future of Projective Technique Research Chapter Summary Introduction Critical Social Research Projective Methods in Critical Research Projective Methods as Sensitive Research Approaches Projective Methods With Individuals in Marginalised Communities The Declarative Mapping Approach The Move to Digital Research Methods Conclusion 7 Conclusion Chapter Summary Summary of the Book Conclusion Reading List Glossary Index