ENGLISH

What Great Brands Do

By Denise Lee Yohn

Book information

Publisher
Wiley
Year
2013
ISBN
9786468600, 9781118611258, 9781118824405, 9781118824337
Language
english
Format
EPUB
Filesize
1 MB (1223118 bytes)
Pages
\0
Time added
2020-02-15 03:33:49

Description

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn... The EPUB format of this title may not be compatible for use on all handheld devices.

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