ENGLISH

Critical Multimodal Studies of Popular Discourse

By Emilia Djonov , Sumin Zhao

Book information

Publisher
Routledge
Year
2013
ISBN
2013012107, 9780415624718, 9780203104286
Language
english
Format
PDF
Filesize
3 MB (3531199 bytes)
Series
Routledge Studies in Multimodality 8
Pages
\285
Time added
2021-08-03 19:37:14

Description

Studies of multimodality have significantly advanced our understanding of the potential of　different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and　their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging　scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of　different approaches to multimodality for building a better understanding of critical　issues of central interest to discourse analysis, semiotics, applied linguistics, education,　cultural and media studies. Cover Title Copyright Contents List of Figures List of Tables Acknowledgments 1 From Multimodal to Critical Multimodal Studies through Popular Discourse PART I Methodological and Theoretical Challenges 2 Revisiting Cinematic Authorship: A Multimodal Approach 3 The Television Title Sequence: A Visual Analysis of Flight of the Conchords 4 The Strategic Use of the Visual Mode in Advertising Metaphors 5 Japanese Street Fashion for Young People: A Multimodal Digital Humanities Approach for Identifying Sociocultural Patterns and Trends PART II Key Issues in Contemporary Popular Culture 6 Multimodal Constructions of the Nation: How China’s Music-Entertainment Television Has Incorporated Macau into the National Fold 7 A Multimodal Analysis of the Environment Beat in a Music Video 8 Representations of the Institutional ‘Self’ in Web-Based Business News Discourse 9 Selling the ‘Indie Taste’: A Social Semiotic Analysis of frankie Magazine 10 From Popularization to Marketization: The Hypermodal Nucleus in Institutional Science News PART III New Audienceship and Authorship in Popular Discourse 11 Telling a Different Story: Stance in Verbal-Visual Displays in the News 12 Point of View in Picture Books and Animated Film Adaptations: Informing Critical Multimodal Comprehension and Composition Pedagogy 13 Points of Difference: Intermodal Complementarity and Social Critical Literacy in Children’s Multimodal Texts 14 Bullet Points, New Writing, and the Marketization of Public Discourse: A Critical Multimodal Perspective 15 Toward a Semiotics of Listening Contributors Index

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